Mable’s Station

BRAND IDENTITY / WEBSITE DESIGN / PACKAGING DESIGN

Mable's Station is a vibrant craft supply store dedicated to infusing joy and colour into every crafting adventure. The creative direction adds a playful touch with custom icons and sticker illustrations of craft supplies, sparking creativity and fun. The robust and youthful colour palette, featuring contrasting navy and pastels, creates a dynamic and inviting atmosphere. At the heart of the branding is a custom logo typeface with marker-like curves, exuding a casual and playful vibe. This combination of thoughtful design elements ensures Mable's Station stands out as a cheerful and inspiring destination for crafters of all ages.