Rising Moon
BRAND IDENTITY / SOCIAL MEDIA CONTENT / PACKAGING DESIGN
Rising Moon shines as a beacon of sustainable shopping, intertwining the elegance of a candle subscription service with a profound commitment to a circular economy. Crafting soy wax candles within thrifted glassware, the brand embodies values of sustainability, self-care, and community. The challenge of making eco-conscious choices enticing to today's audience is met with a strategic approach that champions recycling and thrifting, while its branding reflects nature's hues through muted greens, oranges, and purples. By transforming thrifted items into beautiful candles, Rising Moon empowers consumers to embrace sustainable practices in a world of over consumption.