Toasted

BRAND IDENTITY / PACKAGING DESIGN / BRAND STRATEGY

Toasted is the newest toasted sandwich shop on the block, specialising in out-of-the-box toastie ideas that pack a flavourful punch with every bite. Tasked with the challenge of becoming a recognisable brand to a younger demographic, the brief was to build a visual identity made to stand out in the already saturated market of food chains in the area. The logo suite is made using fully custom illustrated typography, the blob like curves of the letterforms designed to represent the gooey cheese that fills their toasties - yum!