True Blend

BRAND IDENTITY / PACKAGING DESIGN / BRAND STRATEGY

In the midst of a crowded coffee market, True Blend stands out by boldly reshaping the landscape. Their innovative branding strategy revolves around a vibrant colour palette that extends seamlessly across packaging and social media. This strategy defies the conventional coffee shop norms, capturing attention with its harmonious yet dynamic hues of red and purple. The aim was to build a recognisable visual identity to promote local and international sales for their coffee products and in store. By infusing boldness into every aspect of their branding, from the physical packaging to social media graphics, True Blend now has the power to captivate audiences and market their products to the masses.